BornFit

Athletic wear for women’s changing bodies 

Though they originally designed athletic wear for pregnant women, Lisa Welch and Julie Hill quickly found that 90 percent of their customers wanted comfortable clothing they could also wear post-pregnancy.

“We designed pieces that were moisture-wicking, stylish and comfortable. We made some modifications to our existing styles and then launched two collections -- a Maternity and a Relaxed Fit line,” says Welch. “We realized that all women appreciate clothes that can fit their changing bodies!”

Just five years since its conception, BornFit sells women’s and kid’s apparel and accessories that complement an active lifestyle -- in stores across the country.

True to their love of the outdoors, their Sport collection is named after Colorado fourteeners --  like the Antero Pants and Little Bear Infant Body Suit.

To learn more, visit www.bornfit.com.

Ten percent of BornFit’s sales goes to paying it forward to others.