Give the gift that keeps giving. BornFit is paying it forward no matter what time of year. The company continues to stay true to its strong heart of giving back. It doesn’t matter that our economy is challenged, and consumers are spending less. To this company, it simply does not matter. BornFit will continue to give. Now that’s the holiday spirit that can truly resonate with consumers in this day and age.

Lisa Welch, CEO and co-founder, is pleased to share that BornFit always shares 10% of its profits to donate to causes that touch BornFit. It may be a large, national organization such as The American Heart Association or a grassroots fundraiser for a young girl who needs help with her medical bills.

“We are very grateful to all of you who have not only bought our products, but inspired us to be better individuals. We feel it's very important to give of our time, talent and treasure,” says Welch.

BornFit believes that a strong, fit body builds a confident spirit, which, ultimately, affects each and every area of your life. Welch and Julie Hill (dynamic duo of college roommates) created BornFit, recognizing a void in the marketplace for moms who were committed to incorporating fitness into their lifestyle.

The company focuses on inspiring mothers to remain active throughout all stages of their life. Their unique styles of moisture-wicking tops and bottoms are known for their ‘relaxed fit’ and their ‘maternity collection’. BornFit offers women a chance to exercise in clothing perfectly suited to their changing bodies. The products celebrate loving who you are and your journey toward healthy living.

BornFit’s special garment details include tops with a more ‘relaxed fit’, designed with more room in the mid-section and a longer length in the front and back. The unique design of their supportive bottoms features a signature wide waistband with a hidden drawstring. Additional highlights include new ‘personal touches’ or BornFit marks, with a trio of circles that form a reflective logo. These three special circles express BornFit. LiveFit. StayFit.

BornFit Holiday Gift Ideas: BornFit has an array of innovative tops and bottoms to surprise that special mom. The following garments are great items to feature and great picks from the fall 2008 collection:

NEW Crestone Pant: The Crestone was designed for comfort and fit and it is apparent in the unique wide drawstring waistband, side slits and just-right 32” inseam leg. Available in Charcoal and Black.

NEW Torrey’s Full-Zip Jacket: The Torrey’s Full-Zip Jacket gets put and stays put, serving up a cool kangaroo back pocket, front hand pockets, warm breathable fabric and wind-proof flap in the process. Available in Black, Mint Jewel and Regal Plum for fall 2008.

Cameron Pullover: A standby piece for an active pregnancy and beyond! Revel in Cameron’s flattering princess seams and stow must-haves in Cameron’s back Kangaroo Pocket. Best of all, the Cameron will flatter long after the little bundle is born! Available in Black, White and Iceberg Blue.

The true foundation and personality behind this amazing company has taken them to new heights, with distribution in specialty sports and running stores, maternity boutiques and Nordstrom, lucy and Title Nine Sports. For more information surrounding BornFit, and to purchase online, visit: BornFit.com

Visit BornFit.com for additional information surrounding the Fall 2008 and Spring 2009 fashion collection.

###

About BornFit:
BornFit is an active wear collection for moms of all ages that was co-founded in Colorado by Mompreneurs Lisa Welch and Julie Hill. The collection flatters the figure before, during and after baby. The products celebrate loving ones self and a journey toward healthy living. BornFit was founded on the premise that we are all BornFit. The beauty of being 'fit' is that it comes in all different sizes, shapes, interests and passions. BornFit is sold in running stores and retailers nationwide.

About HeartFit:
HeartFit is BornFit’s foundation of paying it forward, by impassioning women to look at their ‘whole’ heart. The whole heart of BornFit has two types of fit. BornFit believes that fitness is the foundation, and creates a healthy heart for moms. The company educates and inspires women to stay fit and love their heart. The other complementary HeartFit is ‘Giving Back’. BornFit shares 10% of all profits to support causes that help others. The company inspires moms to give of their time, talent and treasure, just as they do. BornFit has supported several individuals and non-profit organizations including: Hope House, American Heart Association, The SUDC Program,Jenny’s Light and Doctors without Borders.