EasyLiving Front Range Colorado

Help Your Customers Find Your Web 2.0 Marketing
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We all know that putting Web 2.0 marketing content on the Web does not automatically mean that content will be found by customers. This means that you must make it easy for your customers to find that content. EasyLiving features two great ways to do just that. The first is a print ad in EasyLiving Front Range magazine. Even our smallest ads can tell your customers how to find your Web 2.0 content. The second is pay-per-click Google adwords that can enable those doing Internet searches for products or services such as yours to find you. The EasyLiving staff can assist you in your Google AdWords programs as well.

If you want your Web 2.0 marketing to be effective you must take a pro-active stance. You need to pay for cost-effective means that put your Web 2.0 marketing in sight of your new and existing customers. When you place a print ad in EasyLiving Front Range magazine, you are taking advantage of our reach in the Front Range community. To use Internet jargon, our 100,000 per issue circulation means you get many thousands of eyeballs (or “hits”) viewing your EasyLiving Front Range ads. When you use Google AdWords correctly, you will gain additional eyeballs or hits on a pay-per-click basis. Using both these methods maximizes the reach of your Web 2.0 marketing, and at affordable prices you control.

Each of these two methods, EasyLiving print and Google AdWords, can direct new and existing customers to the exact location of the Web 2.0 marketing content you want them to go to. This is what enables you to maximize the effectiveness of Web 2.0 marketing. It means you can use EasyLiving’s easy-to-use Web 2.0 marketing tools to place your marketing content on the EasyLiving Front Range website and then direct customers to the exact location of that Web 2.0 marketing you want them to see. If you want them to see a single blog entry of yours on EasyLiving Front Range, for example, then that is where each of these two methods can take them.

Effective Web 2.0 marketing can give you a great advantage over your competitors doing less effective Web 2.0 marketing. In future blog entries we will continue to show you Web 2.0 tools that EasyLiving makes available to you. To make each of these tools fully effective, you should implement the suggestions of this blog post for each one.

The purpose of this blog is to assist and inform you on how to optimize your Web 2.0 marketing. Please click the "Add Favorite" link to be notified of each blog entry as it is posted. Also, to view all the entries of each blog in your Favorites, click the "Favorites" link on the main Blog page. Then, when you click on a given blog, all the entries, not just the latest one, will show.

Alternatively, to see all posts of any EasyLiving blog, including this one, click on the blogger's name, such as "easyliving" for this blog, to see all the posts. The posts start with the latest one, so to view this blog in order, go to the bottom entry and work your way up.

2009

Jan

12:00 pm

Start your Web 2.0 Internet Marketing Now!
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You will often encounter the terms Web 1.0 and Web 2.0 to describe the first two evolutionary phases of the Internet. Web 1.0 encompasses centralized and non-interactive Internet uses such as corporate and personal websites. Web 2.0 encompasses decentralized and interactive Internet uses that treat the Internet as a platform for multiple Internet tools and presences.

EasyLiving Front Range is a Web 2.0 platform designed for interactive personal and business use by its members. Membership is free.
Whether or not your business has a corporate website, in order to take full marketing advantage of the Internet you must use Web 2.0 tools as well. EasyLiving provides a full suite of Web 2.0 marketing tools that are easy to use and effective. You will find that adding to your web presence with EasyLiving’s Web 2.0 tools is easier and quicker than adding to your website.

You are looking at a Web 2.0 tool right now, an EasyLiving Front Range blog. But unlike most free-standing blog applications on the Internet, this one requires no set-up. As an EasyLiving business member all you need do is click on the “Blogs” link in the right sidebar, then click on “My Blog” on the main Blog page and you are ready for your first blog installment. Click on the “New Post” link at the top of the page to bring up the blog post entry form. You can type your title and content directly on the blog entry page or cut and paste it from your word processor. EasyLiving will give your blog its basic formatting. You can use the “Enter” key on your computer to add spaces between paragraphs. And you can use some features of your word processor such as bulleted lists to add additional formatting. When your post is completed, click on the “Post” button at the bottom of the form and your blog entry is saved and instantly viewable by anyone on the Internet.
And, your blog is not just viewable. Readers can interact with your blog by adding comments. You can then reply to the comments. This process is as easy as clicking on the applicable link and typing or cutting and pasting into the comment and response forms.

Why not start your blog right now? Make your first blog entry a basic introduction of your business – what it does, where it is and who the owners are.

Your first blog post gets your Web 2.0 marketing started in a matter of minutes. Then, remind yourself to come back periodically, preferable at least every couple of weeks, to add more content posts. As you do this you will see why so many businesses use blogs. Each post entry can be as simple as on a single service, product, person or feature of your business and no particular order of posting is required. You don’t need to know any html coding. An EasyLiving blog is much easier and faster to update than a website, especially a website maintained for you by a web designer.

You can edit any post at any time by going to your post and clicking the “Edit” link. Adding and editing your blog posts is as easy as using your keyboard.

The purpose of this blog is to assist and inform you on how to optimize your Web 2.0 marketing. Please click the "Add Favorite" link to be notified of each blog entry as it is posted. Also, to view all the entries of each blog in your Favorites, click the "Favorites" link on the main Blog page. Then, when you click on a given blog, all the entries, not just the latest one, will show.

Alternatively, to see all posts of any EasyLiving blog, including this one, click on the blogger's name, such as "easyliving" for this blog, to see all the posts. The posts start with the latest one, so to view this blog in order, go to the bottom entry and work your way up.

2008

Mar

11:44 am

EasyLiving's Smart & Easy Internet Marketing Tools
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The three primary goals of most marketing programs are:

• Maintain existing customers
• Attract new customers
• Network to enhance reputation

EasyLiving advertisers have access to EasyLiving’s valuable Web 2.0 Internet marketing tools – tools that can greatly expand the reach of your marketing program.

The purpose of this blog is to assist and inform you on how to optimize your Web 2.0 marketing. Please click the "Add Favorite" link to be notified of each blog entry as it is posted. Also, to view all the entries of each blog in your Favorites, click the "Favorites" link on the main Blog page. Then, when you click on a given blog, all the entries, not just the latest one, will show.

Alternatively, to see all posts of any EasyLiving blog, including this one, click on the blogger's name, such as "easyliving" for this blog, to see all the posts.

Although most of the content of this blog will be to show how to use different Web 2.0 tools, most businesses will also benefit from using advertising media as a foundation for a Web 2.0 marketing program. The best media for use with the Internet is print media because the customer can refer to it while at the computer in order to find your Web 2.0 marketing. EasyLiving offers a wide variety of print media advertising options designed not only to maintain and attract customers directly but also to use as a springboard for extensive Internet marketing with EasyLiving’s Internet marketing tools.

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