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5 Tips for Optimal Marketing in 2009
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With the necessity of budget cuts across the board, it’s understandable that you may need to spend less on marketing in this economy.However, marketing drives sales and successful marketing is the key to business success in any economy.

According to the Chief Marketing Officer’s Council 2009 Report, marketing budgets are “holding up fairly well with dollars being stringently controlled and directed toward growing and retaining market share. Marketers are not running scared from the economy. Half of the marketers responding to the survey report say they’re either holding firm on budgets or anticipating increases. Nearly one third plans at least a small budget increase, with 8.2 percent planning a bump of more than 10 percent.”

Here’s a few tips we hope will help you optimize your marketing efforts this year.

1. Invest wisely.

Assess your spend and revise your plan. Craft a long-term strategy. Are you spending all your marketing money in the same medium, reaching the same audience, attracting the same customers?

Know your reach. Define and redefine your target audience. Determine your most profitable audiences and focus your marketing efforts there.

Consider your timing. When and how often do you reach your target audience? Timing and regularity are key.

2. Focus on an integrated marketing mix.

Take the time to identify your marketing medium options. Yes, that means social media, too. Develop a clear understanding of how social networking, blogging, email marketing and other Web strategies can optimize your marketing campaign. Think you don’t have time? You can’t afford not to take the time.

Smart marketing choices can be complex. If your brain can’t comprehend social media and Web marketing strategies, you can likely save yourself a ton of work and lots of money by working with a company that understands the importance of a comprehensive approach to marketing. Integrated marketing products give you optimal cost-control, efficiency and maximize returns on your marketing investment.

3. Strengthen your relationship with your current customers.

Customer experience and customer loyalty go hand in hand. Find ways to provide more value to your existing customers. Make it easier for them to view you as a trusted source. Market to them and reward them regularly with special promotions and discounts to let them know you care. Provide exemplary customer service and ask them how you can help them more, better or in different ways.

4. Win market share.

Keep a watchful eye on your competition. Act early and act often with product changes, value-added offerings, special promotions and pricing. Make it a priority to be cognizant of changing customer needs and change your positioning to accommodate those needs as quickly as possible.

5. Maintain a reasonable marketing budget.

Don’t risk losing out to competitors because you’ve cut your entire marketing budget or reduced it so much you can’t strike a balance. Prospective customers are searching for you right now. Can you be found?

Be firm and fight for your marketing dollars. It’s more important now than ever.

Need help making smart marketing choices? Call EasyChair Media today to request your complimentary one-hour marketing consultation and analysis. 800-741-6308.

www.easychairmedia.com

2009

Feb

7:11 pm

Partnership Brand Marketing is Smart Marketing
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Smart Marketers employ consistent messaging and strategically planned distribution to enhance brand equity. Smart Marketing alliance partners can expand new and extremely valuable distribution venues, enhance credibility and provide a more cost-efficient means to marketing.

Companies of all sizes and brands are now engaging in marketing alliances, strategic partnerships, and "Partnership Brand Marketing" programs. The true success of partnership brand marketing lies in its power to provide continuity through consistent messaging, to open up new and alternative channels of distribution for both the organizations and the brands involved, and a more cost-effective approach to marketing.

The whole idea behind partnership brand marketing is to provide a more cost-effective and efficient means of spreading your message and expanding your reach. Aligning yourself with other businesses provides your brand with additional credibility and enables you to reach prospective customers that may not be aware of your brand. Most importantly, it captures the attention of new prospective buyers who may not have your brand top of mind.

But, integration and continuity are key. It is not enough to create a special promotion with a marketing partner. Nor, is it enough to create a joint merchandising display. Smart Partner Brand Marketers employ a comprehensive approach to marketing and branding by including Internet with Web site links, digital distribution, and co-branding at partner venues. For example, each brand partner carries the Partner Brand print products on-site, which in turn drives readers to their Web presence, featuring live links to partner sites with expanded content, digital downloads, video and other forms of brand experience marketing.

Partnership brand marketing alliances lend more credibility to individual brand messaging, open new doors to distribution venues, and are considered essential for driving new sales and maintaining market share in today’s economy.

EasyChair Media has been building smart marketing partner alliances for the last decade. Contact us today for a complimentary consultation on Partnership Brand Marketing.
800-741-6308 www.easychairmedia.com

2009

Feb

8:51 am

Print Media's Role in Online Marketing
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If you're not using print media to market your organization, products and services, you're missing out on not only increased customer traffic on location, but also Web traffic that could lead to increased sales.

1) Use print ads as a "sneak peak" into your organization.

With static print ads it’s difficult to give readers a complete overview of your products and services. Entice members and customers with your print ad to the Web site. Display a video of events, products and services or give a demo of what customers will experience. Take your print ad to the next level by using the interactivity of the Web to get the public involved with your product and services.

2) Educate your public audience online
Any information you can't include in your print ad can go on your web site. In addition to having demos and video clips on your site, make sure you include a section with all the pertinent technical or educational information your public audience may want to know about your products and services.

3) Use Web video to establish an emotional connection with your public audience.
Include customer and member testimonials in your print ads and make them even more powerful by adding a longer video testimonial for your web site. By putting a face to the words, your prospects can emotionally connect with other satisfied customers and members.

Maximize the impact of your marketing campaign by using the synergy of print and online marketing techniques.

Email me here if you’d like a one-hour COMPLIMENTARY marketing and public relations analysis.

To learn more about EasyChair Media's comprehensive approach to Smart Marketing, visit www.easychairmedia.com.

2009

Feb

5:25 pm

5 Tips for Maximum Return on Your Marketing Investment
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During challenging economic times, we're ALL forced to FOCUS ON THE BASICS.

1. Invest wisely. Take a comprehensive approach to marketing. Develop an annual marketing plan.

2. Focus on an integrated marketing mix. Yes, that means print, internet, social media and more. Plan for a variety of media approaches.

3. Develop or re-assess your annual marketing strategy. Define and redefine your target audience.

4. Determine which combination of media are most appropriate for reaching your target audience. Work with a company that understands a comprehensive approach, and has the ability to help you understand ALL your marketing options.

5. Set a realistic marketing budget. Marketing drives sales. Successful marketing is the key to business success.

Tune in here to learn how to drive traffic to your online presence.

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